Inside Serena Williams’s Beauty and Skincare Routines

“A boost of lightweight, smoothing moisture in the morning is a must.” Serena reveals. “I wash my face then apply our No Words Needed lip serum,” adding that it’s her morning routine go-to.

Browse GH Expert Picks: Best Lip Oils to Boost Shine and Softness

Properly nourished and moisturized skin is a priority for Serena. That’s why she keeps a shea butter moisturizing stick as part of her skincare arsenal.

Our pros in the Beauty Lab praise shea butter as a great occlusive (a.k.a. a protective moisturizing agent) and have noted the ingredient is “loaded with antioxidants and fatty acids to protect and hydrate skin.”

Serena’s key to unwinding and maintaining self-care after a long day? “Masks!” she says.

While this isn’t the exact face mask that the superstar uses, it was rated the best value overnight mask by the Good Housekeeping Institute Beauty Lab.

“This mask soaks in nicely and helps smooth out crepey skin texture,” says GH Beauty Director April Franzino. She also loves that it’s made with hydrating ingredients including plant oils and butters.

For Serena, narrowing it down to one product that she never leaves the house without is very “hard to choose!” But luckily for us, she landed on this hydrating lip gloss — and it’s also a favorite of the GH Beauty Lab!

Named as an exceptional cosmetic in our 2025 Beauty Awards, the gloss maintained a perfect score in tests for easy and smooth application, even color and not bleeding or drying out or irritating lips.

Other than WYN Beauty, of course, another brand Serena stands behind is Juvia’s Place. She loves the brand’s bronzer for adding warmth and and radiance to her complexion.

Juvia’s Place Blushed Liquid Blush made the GH Institute’s Beauty Awards 2024 list, which noted its strong color payoff and “skin-like” finish in Lab tests.